Letters from the Hilleberg family
For many years, we have discussed the best way to make it as easy as possible for users to choose their Hilleberg tent. This year, we are introducing the Hilleberg Label System, which groups our tents into one of four “Labels,” Black, Red, Yellow or Blue. Each label represents a “blend” of what we consider the crucial performance attributes – reliability, adaptability, ease of use, durability, comfort and low weight.
Black Label tents are all season models built with Kerlon 1800 outer tents, and that off er the greatest strength and the highest degree of reliability, ease of use, and comfort. They are ideal for all users and all situations.
Red Label tents are made with Kerlon 1200 outer tents, and are our lightest all season tents, designed for those who need all season function but who need lighter weight more than overall strength. These models still aff ord a high degree of our performance attributes, but, because of their lighter materials, not as much as the Black Label tents do.
Yellow Label tents are our lightest tents, and are purposefully designed with “lightest weight” as the highest priority. Built with very light Kerlon 1000 outer tents, they are suited for more protected terrain in warmer, snow-free conditions. And because they do use our lightest materials, they sacrifice strength, ease of use and comfort for that lightest weight goal. Joining the Yellow Label group this year is the extended vestibule Anjan GT, in both 2 and 3 person versions, both of which are amazingly lightweight for so much space.
Blue Label tents are our specialized models. Each is built for a distinct purpose, and is built with the materials most appropriate to that job.
Nothing changes in the construction or production of any of the tents themselves. This new system is simply a way to help make it easier for users to select the right Hilleberg tent for their needs. There are changes within the company, as well. Rolf has handed over the position of Managing Director of Hilleberg the Tentmaker AB, the head office in Sweden, to Göran Svensk. Göran is an outdoor enthusiast who was previously with Recall, a global leader in information management. We are excited about the energy and skill set that he brings to our growing company. Rolf will remain involved in the company as part of the board of directors together with Renate, Petra and Bo Hilleberg, who will continue as Chairman. Petra remains President of Hilleberg Inc, which handles all business outside of Europe. We hope you all have a fulfi lling year, and we wish you many memorable tent adventures in 2013!
The Hilleberg family, November 2012